Brand loyalty has an influence on consumer behavior, so it is important for small businesses to build brands that can compete with the major branded products on retail shelves. The five factors determining the brand equity are as follows: 1 brand loyalty 2 brand awareness 3 perceived quality 4 brand association 5 other proprietary brand assets brand equity is the value premium that a company realizes from a product with a recognizable name as compared to its generic. Using consumer-based brand equity approach, a research model which examines the factors affecting consumer’s brand loyalty in the fast fashion context was proposed it was hypothesized that consumer’s perceptions of fast fashion, including brand awareness, perceived quality. This study aims to empirically investigate the factors affecting consumer’s fast fashion brand loyalty from an international perspective by examining taiwanese college students’ perceptions of and loyalty towards fast fashion. Factors affecting brand loyalty among consumers customer satisfaction customer satisfaction is a psychological concept that involves the feeling of well being and pleasure that results from obtaining what one hopes for and expects from an appealing product/service (wto, 1985) customer.
To analyze all possible effects of factors on the brand image, price, perceived value, service quality, customer satisfaction and loyalty of belle footwear store in lanzhou the market for shoes is highly competitive everywhere, in this study, the researcher would focus on. Factors affecting college student’s brand loyalty towards fast fashion (fernando aprianto 1641059. The study aims to determine contributing factors to customer loyalty towards telecommunication service provider in malaysia data were collected from 185 telecommunication users among university students using self-administered questionnaire.
Few factors that can affect brand loyalty the present study is an endeavor to identify the important factors that have an impact on the brand loyalty of the customers. For example, as maxis communications berhad (“maxis”) being one of the most favorable choice for users, maxis believes that the main competitive factors in the mobile services market are network coverage, service quality, pricing and brand. Involvement, perceived quality and brand trust are the major factors that affect consumer brand loyalty the implications of the study were discussed and future research improvement were suggested key words: brand loyalty, young consumers, malaysia. Factors affecting buying behavior of consumers in unauthorized colonies for fmcg products shalini srivastava taching & traning, sutrapat, ghaziabad, india the was study conducted to understand the factors that affect the buying behavior of brand loyalty (276 points.
Factors had a positive relationship with brand loyalty except style  conducted a study with the purpose of determining the factors that influencing the brand loyalty of swim wear in kenya. Using consumer-based brand equity approach, a research model which examines the factors affecting consumer’s brand loyalty in the fast fashion context was proposed. Brand equity to customer loyalty an examination of brand equity leading to customer loyalty in the clothing industry using the loyalty ladder model abstract purpose - the aim of this paper is to examine if there is a correlation between brand equity and brand loyalty. An empirical study of factors affecting customer loyalty of telecommunication industry in the kingdom of saudi arabia mobile service provider furthermore, an analysis of the relationships of the factors affecting the loyalty of the mobile service industry, namely price, service quality, brand image and trends will brand loyalty is an.
Factors involving the construct of loyalty such as satisfaction, trust and commitment - in e factors influencing customer loyalty toward online shopping sri astuti pratminingsih, christina lipuringtyas, and tetty rimenta brand-loyalty stages according to the cognition–affect–. Design and explain the factors affecting customer loyalty in online banking others have explored the influence of individual factors on loyalty the starting point is to know the influence of factors affecting customer loyalty in pakistan bank customers in pakestan success in the long term and. Factors affecting customer loyalty towards airlines industry in malaysia: an exploratory analysis this research studied the four main factors that affecting customer loyalty in the airline industry: customer satisfaction, perceived value, perceived quality and the corporate image loyalty, and it was the most significant variable that. Customer loyalty often results in other secondary benefits to the firm such as brand advocacy, direct referrals, and price insensitivity” factors that affect customer loyalty there’s no question that the product itself has to be competitive, priced right and deliver superior value.
The findings provide evidence that brand loyalty towards the purchase of a mobile hand set is significantly associated with brand name and perceived quality, whereas other factors like brand design, price and promotion were found to be statistically insignificant predictors in influencing brand loyalty. Factors affecting brand loyalty: a perspective of fast food restaurants abdul rehman muhammad zia-ur-rehman dr waheed akhtar abstract building brand loyalty has become more crucial, yet more complex to achieve in today’s age of immense competition. Brand loyalty isn’t just a cherry on top of a great marketing sundae it is the sundae when you have extremely loyal customers, they’ll shout your praises and do your marketing for you they’ll provide valuable feedback on ways to improve without threatening to leave.
Factors influencing brand loyalty of soft drink consumers in kenya and india jairo kirwa mise school of economics and business studies, maseno university, kenya the main purpose of the study was to establish the key factors that influence brand loyalty among soft drink consumers in the kenyan and indian markets the study was carried out. The purpose of this study is to examine the factors affecting brand loyalty and how these factors (customer satisfaction, brand trust, price fairness, brand affect, brand value, brand image) influence brand loyalty of customers. Journal of customer behaviour 2005, 4, 251-275 s ramesh kumar1 factors affecting brand loyalty: and a study in an emerging market on jai yashwant advani2 fast moving consumer goods brand loyalty is a topic of interest both to academicians and practitioners involved with marketing.